creativ

Forms

creativ m or n (feminine singular creativă, masculine plural creativi, feminine/neuter plural creative)^[1]

Etymology

It is borrowed from French créatif.^{[2][3][4][5][1]} The DN compares Italian creativo instead.^[6] Within Romanian it can be analysed as crea with the suffix -tiv.^[1] The French adjective is formed on the stem of Latin creātus, the participle of creō (“to create”), or borrowed from Late Latin creātīvus.^[1]

Used as a noun for an advertising creative, the word follows English creative and the French adjective.^[7]

Earliest recorded meaning

DELR's first record is in Conta, 1875–1876, with the sense “able to create, creative”.^[2] MDA2 cites only the manuscript of the Academy dictionary.^[4]

Semantic evolution

The adjective was long a bookish word: DEX 1998 and the DN still label it literary.^[8][6] DELR dates the abstract noun creativitate to 1941, a separate borrowing of French créativité.^[2] Press quotations from 2006 on use creativ as a noun for a person who writes or designs advertising; the dictionaries list only the adjective.^[7]

Timeline

• 1875–1876 – creativ “able to create” in Conta.^[2]
• 1941 – creativitate “creativity”, in Caracostea.^[2]
• 2006 – the noun creativ “advertising creative” in the press.^[7]

Meanings

Adjective

1. Creative: able to create; relating to the act of creating.^[3][5][4]
2. Having imagination and ideas.^[4]

Noun

1. (advertising) A copywriter or designer who creates advertisements.^[7]

Related words

• crea
• creator
• creativitate
• creație
• French créatif

References

1. ^ a b c d e Wiktionary, the free dictionary, https://en.wiktionary.org
2. ^ a b c d e Academia Română, Institutul de Lingvistică „Iorgu Iordan – Al. Rosetti” (2011–), Dicționarul etimologic al limbii române (DELR), vol. I: A–B (2011), vol. II: C (2015–2018), București: Editura Academiei Române; continued online at delr.lingv.ro, p. s.v. crea
3. ^ a b DEX (2009), Dicționarul explicativ al limbii române [Explanatory dictionary of the Romanian language], Bucharest: Editura Univers Enciclopedic, p. 247
4. ^ a b c d Academia Română, Institutul de Lingvistică „Iorgu Iordan – Al. Rosetti” (2010), Micul dicționar academic, 2nd ed., 4 vols., București: Univers Enciclopedic Gold, p. 1, 542
5. ^ a b Marcu, Florin (2000), Marele dicționar de neologisme, București: Saeculum Vizual
6. ^ a b Marcu, Florin; Maneca, Constant (1986), Dicționar de neologisme, 3rd ed., București: Editura Academiei Republicii Socialiste România
7. ^ a b c d Dimitrescu, Florica (1997), Dicționar de cuvinte recente, 2nd ed., București: Logos (with the 3rd ed., 2013, in CLRE)
8. ^ Academia Română, Institutul de Lingvistică „Iorgu Iordan” (1998), Dicționarul explicativ al limbii române, 2nd ed., București: Univers Enciclopedic, p. 237