pubblicità Italian · revision 39244

+ {{infobox|confidence=probable|formation=borrowing|attested=1673, Giovanni Battista De Luca|origins=fr public}}

+

+ ==Pronunciation==

+ * /pub.bli.t͡ʃiˈta/^(Wiktionary)

+

+ ==Forms==

+ '''pubblicità''' ''f''^(Wiktionary)

+

+ ==Etymology==

+ It is [[bor|fr|publicité]], a derivative of [[m|fr|public]].^(Nocentini 2010)^(Devoto–Oli 2026)^(Sabatini–Coletti 2026)^(Treccani 2011)^(Wiktionary) GRADIT instead treats it as an Italian formation from [[pubblico]] with the suffix [[-ità]].^(GRADIT 2003) DEI dates the French word to 1694 and its commercial sense to the 19th century, and gives [[m|en|publicity]] from 1791 and its advertising sense from 1904.^(DEI|3137)

+

+ ==Earliest recorded meaning==

+ DELI's first record is in Giovanni Battista De Luca in 1673, in the sense “the quality of being public”.^(DELI 1999) Paolo Segneri asks whether certain things are a fit subject “for the tongue of a woman and the publicity of a theatre” (''alla lingua d'una femmina, e alla pubblicità d'un teatro'').^(Tommaseo–Bellini 1861)^(DEI|3137)

+

+ ==Semantic evolution==

+ The sense “spreading among the public” appears in 1798 in the proceedings of the assemblies of the Cisalpine Republic.^(DELI 1999) In 1871 the word could also mean making known what prudence or modesty would keep hidden.^(DEI|3137)^(Tommaseo–Bellini 1861)

+

+ The commercial sense came in the 19th century: a political dictionary of 1849 notes that in America, more than in England, newspapers were used for every kind of commercial announcement, and that such publicity was only beginning in Italy.^(DELI 1999) In 1862 the ''Gazzetta di Napoli'' took insertions at its ''ufficio della Pubblicità''.^(DELI 1999) The adjective [[pubblicitario]] followed in 1931.^(DEI|3137) Today the word also names a single advertisement, in print or on screen.^(GRADIT 2003)^(Devoto–Oli 2026)^(Sabatini–Coletti 2026)

+

+ ==Timeline==

+ * 1673 – Giovanni Battista De Luca uses ''pubblicità''.^(DELI 1999)

+ * 1686 – GRADIT's date for the word.^(GRADIT 2003)

+ * 1798 – The sense “spreading among the public” is recorded.^(DELI 1999)

+ * 1849 – The commercial sense appears in a political dictionary.^(DELI 1999)

+ * 1862 – The ''Gazzetta di Napoli'' has an advertising office.^(DELI 1999)

+ * 1931 – ''Pubblicitario'' is recorded.^(DEI|3137)

+

+ ==Meanings==

+ ===Noun===

+ # The fact of being public or open to the public: ''Lo statuto garantisce la pubblicità delle riunioni del consiglio.''^(GRADIT 2003)^(Zingarelli 2010)^(Treccani 2011)

+ # Spreading of news or information among the public, [[m|en|publicity]]: ''Preferirei non dare pubblicità alla faccenda.''^(GRADIT 2003)^(Sabatini–Coletti 2026)^(Zingarelli 2010)

+ # [[m|en|advertising]]: the activity of making a product or service known to increase its sales: ''L'azienda spende molto in pubblicità.''^(GRADIT 2003)^(Devoto–Oli 2026)^(Zingarelli 2010)

+ # An [[m|en|advertisement]], a commercial: ''Durante il film hanno trasmesso tre pubblicità.''^(GRADIT 2003)^(Devoto–Oli 2026)^(Sabatini–Coletti 2026)^(Wiktionary)

+

+ ==Word family==

+ * [[pubblicitario]]

+ * [[antipubblicità]]

+

+ ==Related words==

+ * [[pubblico]]

+ * [[pubblicare]]

+

+ ==Usage notes==

+ ''Piccola pubblicità'' is the classified advertisements in a newspaper.^(Devoto–Oli 2026)^(Zingarelli 2010)^(Gabrielli 2020) Other common expressions are ''pubblicità ingannevole'' (misleading advertising), ''pubblicità occulta'' (hidden advertising) and ''pubblicità comparativa''.^(Zingarelli 2010)^(Devoto–Oli 2026) A synonym is ''réclame''.^(Zingarelli 2010)^(Sabatini–Coletti 2026)

+

+ ==References==

+ {{reflist}}