advertisement English · revision 16176

+ {{infobox|confidence=established|formation=borrowing|attested=1426|origins=la advertō}}

+

+ ==Pronunciation==

+ * IPA: /ədˈvɜːtɪsmənt/, /ˈædvəˌtaɪzmənt/ ''(UK)''; /ˈædvɚˌtaɪzmənt/, /ˌædvɚˈtaɪzmənt/ ''(US)''^(Wiktionary)

+

+ ==Etymology==

+ It is [[inh|enm|advertisement]], [[bor|frm|avertissement]], often spelled ''advertissement'' from the late 14th to the 16th century after Latin,^(OED 2026)^(Etymonline)^(SOED 2002) with [[m|xno|avertisement]] and [[m|xno|advertissement]] in Anglo-Norman;^(MWU 2024) the OED also sees some influence of [[it|avvertimento]].^(OED 2026) It comes from the stem of [[m|frm|avertir|t=to notify, warn]],^(MWU 2024)^(Etymonline)^(Klein 1966) from [[la|advertō|t=to turn toward]].^(OED 2026)^(Etymonline) French went back to ''avertissement'', but English kept the Latinized spelling.^(Etymonline)

+

+ ==Earliest recorded meaning==

+ An informing or notification: 1426, in the proceedings of the Privy Council.^(OED 2026) A written statement drawing attention to something, especially a notice to readers in a book, is from 1447.^(OED 2026)

+

+ ==Semantic evolution==

+ Early senses included a warning or admonition (about 1475 to 1827) and attention or heed (about 1487 to 1691).^(OED 2026)^(SOED 2002) Public notification is from 1600, in Shakespeare's ''Much Ado about Nothing'',^(OED 2026) and a public notice, now especially one promoting goods or services, from 1692;^(OED 2026) Etymonline dates the paid notice in a newspaper to the 1580s.^(Etymonline) A person or thing that recommends something, as in ''a poor advertisement for'', is from 1868.^(OED 2026)

+

+ ==Timeline==

+ * 1426 – notification, information.^(OED 2026)

+ * 1447 – a written notice, as a preface in a book.^(OED 2026)

+ * c. 1475 – a warning (obsolete).^(OED 2026)

+ * 1600 – public notification.^(OED 2026)

+ * 1692 – a public announcement, later of goods or services.^(OED 2026)

+ * 1868 – a person or thing that promotes something.^(OED 2026)

+

+ ==Modern meaning==

+ ===Noun===

+ # A public notice, in print, on screen or online, that promotes a product, service or event.^(AHD 2024)^(Collins 2023)

+ # The act of advertising; [[publicity]].^(AHD 2024)^(MWU 2024)

+ # Someone or something seen as showing the merits or faults of something: ''a good advertisement for the school''.^(OED 2026)

+

+ ==Word family==

+ * [[preadvertisement]]

+ * [[ad]]

+ * [[advert]]

+ * [[self-advertisement]]

+ * [[advertorial]]

+ * [[classified advertisement]]

+

+ ==Related words==

+ * [[advertising]]

+ * [[advertise]]

+ * [[avert]]

+

+ ==References==

+ {{reflist}}