slogan English · revision 195

5 Oct 2026, 22:15 by bogdan “Add pronunciation, sense history, timeline, meanings, word family, related words” current version
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+ ==Pronunciation==
+ * IPA: /ˈsləʊɡ(ə)n/ ''(UK)''; /ˈsloʊɡən/ ''(US)''^(Wiktionary)
+ 
  ==Etymology==
− First recorded in 1513 as ''slogorne'', in Gavin Douglas,^(MW Collegiate)^(OED 1989)^(Etymonline) [[bor|gd|sluagh-ghairm|t=battle cry]],^(OED 1989)^(MW Collegiate) from ''sluagh'' “army, host” + ''gairm'' “cry, shout”.^(OED 1989)^(MW Collegiate)
+ It is [[bor|gd|sluagh-ghairm|t=battle cry]],^(OED 1989)^(MW Collegiate) via the earlier Scots form ''slogorne'',^(AHD)^(MW Collegiate) from ''sluagh'' “army, host” + ''gairm'' “cry, shout”.^(OED 1989)^(MW Collegiate)
  
− It was the battle cry of Scottish Highland or Irish clans;^(Etymonline) the sense “distinctive phrase used by a political or other group” is attested from 1704.^(Etymonline)
+ ==Earliest recorded meaning==
+ A battle cry, especially of Scottish Highland or Border clans or the native Irish (1513, as ''slogorne'' in Gavin Douglas).^(OED 1989)^(Etymonline)^(MW Collegiate)
+ 
+ ==Semantic evolution==
+ The modern form ''slogan'' is recorded from the 1670s,^(Etymonline) and other spellings included a folk-etymologized ''slughorn''.^(Etymonline) The transferred sense “distinctive phrase of a person or group” is attested from 1704,^(Etymonline)^(OED 1989) and the word is now used chiefly of mottoes in politics and advertising.^(AHD)^(MW Collegiate)^(RHWU)^(Wiktionary)
+ 
+ ==Timeline==
+ * 1513 – ''slogorne'', “battle cry”.^(OED 1989)^(MW Collegiate)^(Etymonline)
+ * 1670s – the form ''slogan''.^(Etymonline)
+ * 1704 – “distinctive phrase of a group”.^(Etymonline)^(OED 1989)
+ * 1849 – compounds such as ''slogan-cry''.^(OED 1989)
+ 
+ ==Modern meaning==
+ ===Noun===
+ # A short, memorable phrase expressing the aims of a group, cause, or candidate; a motto.^(AHD)^(MW Collegiate)^(RHWU)^(Wiktionary)
+ # A catchy phrase used in advertising.^(AHD)^(MW Collegiate)^(Wiktionary)
+ # ''(historical)'' A battle cry of a Scottish or Irish clan.^(AHD)^(MW Collegiate)^(RHWU)^(Wiktionary)
+ 
+ ==Word family==
+ * [[sloganeer]]
+ * [[sloganize]]
+ 
+ ==Related words==
+ * [[slew]]
  
  ==References==